Flipkart acquires Appiterate. Is it readying for ‘mobile only’ operation?
Advertisement
Advertisement
Acquisition in eCommerce sector is the trend these days. As India’s eCommerce is in its maturation period, there are two things happening- acquisition and funding. Soon after Snapdeal acquiring mobile recharge platform Freecharge, rival Strategically operating Appiterate targets consumers and increases sales of eCommerce by using push notifications and inapp messages.
Nishant Verman, Senior Director, Corporate Development-Flipkart told The Economic Times, "Their innovative platform and tech team will bring deep mobile capabilities to the table which is a key focus area for Flipkart."
As per a news report by the ET, Appiterate, which started out as a testing platform for mobile apps had raised more than $500,000 from SAIF Partners & angel investors, including former
The Appiterate team will join Flipkart, Tanuj Mendiratta, co-founder and CEO, Appiterate has confirmed. Appiterate's mobile marketing automation platform will be integrated into Flipkart's mobile app for better targeting.
Advertisement
(Image: india times)
Advertisement
- India's gold demand up 8% in Jan-Mar to 136.6 tonne despite high rate
- Mahindra XUV 3XO compact SUV launched in India starting at ₹7.49 lakh
- Markets trade firm on global rally, fresh foreign fund inflows
- Sustainable Energy Efficiency
- BenQ Zowie XL2546X review – Monitor for the serious gamers
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market