How Vice's new cable network plans to revolutionize TV and bring back millennials
Getty Images
On February 29, Viceland lauches with the goal of bringing millennials back to TV or squeezing out the final millions who found their way to the aging machine and converting them to users of the media brand's other platforms.
Why TV when its millennial audience is dipping in viewership? Vice co-creator Shane Smith wasn't going to miss out on the money Vice could be making now, because, as he put it, "75% of the world's advertising budget" is still being used on TV.
"Why don't I get that 75% while all these other guys who don't know what the f--k they're doing are getting it?" he asked the Hollywood Reporter in a new cover interview laden with profanity.
The Viceland deal is full of new ideas, but network partner A+E sees it as a worthy gamble since the channel it's transitioning, H2, wasn't doing well anyway.
In many ways, Viceland is not following the standard protocol for a TV network. And, that's the intention.
Here are five ways Viceland is breaking the TV industry's rules:
- Zydus Q4 net profit surges 4-fold to ₹1,182 cr; revenue at ₹5,534 cr
- Sebi mulls facilitating MFs to invest in overseas funds with exposure to Indian securities
- India's forex reserves jump $2.56 bn to $644.15 bn
- JSW Steel Q4 net profit falls 65% to ₹1,322 crore
- Sensex climbs over 250 pts on buying in Reliance, M&M
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market