I waited for hours outside H&M to be one of the first to shop Balmain's sold-out line
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In recent years, it's become more and more common for major designers to collaborate with mainstream retailers like Topshop, H&M, and even Target. As the trend continues to pick up steam, launch events for these reasonably-priced collections are becoming more and more packed.
So when it was announced that Balmain - a trendy French label beloved by the Kardashians - was designing a collection with H&M in May, fashion lovers practically started pitching their tents outside their local H&M then.
Since Balmain is especially beloved by the social media generation, this collaboration's been even more buzzed-about than H&M's Alexander Wang collection last year. It was clear that the launch would be a huge event. So I decided to wake up at 4 a.m. and try my luck waiting in line for the collection.
Read on to see how it went.
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