Lululemon Will Apologize To Customers It Banned For Trying To Resell Clothes Online
"We heard from guests last week that they were unhappy about being blocked from buying our product," Therese Hayes, Lululemon's senior vice president of communications and sustainability said in a statement. "We looked into it and realized that we had indeed gone too far, and have taken steps to fix it as quickly as possible."
Lululemon's decision comes two weeks after Business Insider revealed the company's practice of banning customers in an exclusive report. The company said at the time that it blocked customers who showed a "pattern of re-selling new product numerous times on an ongoing basis and at an elevated price point."
In her statement to Business Insider Wednesday, Hayes said the company is apologizing to those impacted by the ban.
"Our approach is simply intended to limit major reselling which results in assortments not being available to all of our guests," she said. "We are reaching out to apologize to the guests who were impacted and have adjusted the language on our website to reflect that we are only concerned when we see large amounts of product being acquired and re-sold at an elevated price point."
It also recently updated its FAQ page to include its policy on re-selling.
"We do not support the re-sale of new product, especially if it is at an elevated price point," the page now says.
- A centenarian who starts her day with gentle exercise and loves walks shares 5 longevity tips, including staying single
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Colon cancer rates are rising in young people. If you have two symptoms you should get a colonoscopy, a GI oncologist says.
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market