McDonald's Finally Gets Some Good News
AP
Global sales at stores open at least 13 months fell 0.5%, the company reported Monday. Analysts had expected a 2.2% drop.
In the US, same-store sales declined 1.1%, which was an improvement from September's 4.1% decrease.
The better-than-expected results are likely due to a boost from McDonald's monopoly promotion, which the company brought back at the beginning of last month.
"Today's consumers increasingly prefer customizable food options, dining in a contemporary, inviting atmosphere, and using more convenient ways to order and pay for their meals," McDonald's president and CEO Don Thompson said in a statement. "Although October results reflect our current business challenges, we are moving with a sense of urgency to improve the trajectory of our financial performance while taking the actions necessary to pursue the brand's long-term potential."
Global comparable sales fell 0.7% in Europe for the month and 4.2% in the Asia/Pacific, Middle East, and Africa region.
The company recorded a 3.3% drop in global same-store sales in the third quarter.
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