McDonald's finally gets some good news
Getty Images/Justin Sullivan
The survey found that public perception of the burger brand is at its highest point in two years.
That's good news for McDonald's, which has been battling declining sales and the pervasive perception that its food is unhealthy and over-processed.
The survey was conducted by YouGov BrandIndex, a consumer research firm.
Among people who frequently eat breakfast at fast-food chains, 46% told YouGov that they would consider going to McDonald's the next time they dine out. That's up from 39% in early August.
Beyond the breakfast fans, consumers showed an overall increase in positive feelings toward the brand.
McDonald's achieved its highest buzz score in 2015, up 17 points since early August and 10 points over the average fast-food chain, according to YouGov.
The chain's "general impression" scores also showed improvement, increasing 12 points since the beginning of August.
YouGov BrandIndex interviews 4,300 people each weekday for its research.
- T20WC broadcasters announce special feed for hearing and visually impaired fans
- Motorola Edge 50 Fusion with 144Hz pOLED display, 5,00mAh battery launched starting at ₹22,999
- Today's Silver Prices (May 16, 2024): Updates for Mumbai, Delhi, Kolkata, Bengaluru, Chennai, and other Indian cities
- Bridgerton season 3 will be out on Netflix India today! Here’s everything you need to know about the popular period drama
- With over one lakh fresh jobs, hotel industry could revitalise Indian job market in the next 18 months: Report
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market