McDonald's Has To Get Rid Of 10 Million Pounds Of Mighty Wings
Advertisement
William Wei / Business Insider
Advertisement
The wings, which represent 20% of the chicken wings produced for a promotion, are in frozen storage, writes Julie Jargon at The Wall Street Journal.
McDonald's was "unable to sell enough," according to Jargon.
Earlier this year, CEO Don Thompson said that the chicken wings aren't the smash success it had hoped for.
While Mighty Wings apparently met internal targets, the item was "was not strong enough to offset" weak sales trends, Thompson said on a conference call.
Advertisement
Here are some of the reasons they flopped.
- Price: In McDonald's terms, Mighty Wings are a premium product. The wings come in packs of three for $3.69, five for $5.59, and 10 for $9.69. Thompson said the prices, which are similar to Buffalo Wild Wings, were "not the most competitive."
- Spice: Thompson said the wings were too spicy for many customers' tastes.
- Appearance: The Mighty Wings looked too much like "McNuggets with bones," writes Susan Berfield at Bloomberg Businessweek.
- Economy: Many McDonald's customers are still struggling financially-and are more likely to spend their hard-earned money on a tried-and-true favorite.
The fast food giant is currently implementing a plan to get rid of the wings.
Advertisement
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- ICICI Bank shares climb nearly 5% after Q4 earnings; mcap soars by ₹36,555.4 crore
- Markets rebound sharply on buying in bank stocks firm global trends
- Bengaluru's rental income highest in Q1-2024, Mumbai next: Anarock report
- Rupee falls 10 paise to settle at 83.48 against US dollar
- Include 4 hrs of physical activity, 8 hrs sleep in routine for optimal health, suggests study
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market