Meet Mukul Deoras, the chief marketing officer of Colgate-Palmolive
Advertisement
Advertisement
One more name added to the growing list of Indians who have been given opportunity to lead multi-national Deoras has been working as the president of Colgate-Palmolive's Asia operations, a post being offered to Vinod Nambiar, people aware of the development told the Economic Times.
IIM Ahmedabad alumnus Deoras will be responsible for about $2-billion advertising budget of Colgate-Palmolive from this month.
The world's largest toothpaste maker, Colgate-Palmolive is focusing more on emerging markets, where per capita usage of toothpaste is low, and making a transition towards more visibility in digital media. Its revenue was flat at $17.3 billion last year.
The development brings three Indians to the top deck at the American major — Deoras, Nambiar and Prabha Parameswaran, who is president at the company's Africa and Eurasia division. All three executives have earlier worked in senior roles at Colgate-Palmolive India.
Advertisement
Nambiar's former role of heading the company's China operations is being taken over by
A Colgate-Palmolive spokesperson has confirmed the development to the financial daily.
According to a Colgate-Palmolive shareholder presentation in May, the firm plans to earmark 20-25% of its marketing budget for digital media. As per the presentation, Colgate globally leads the toothpaste market with around 45.2% share, while in the toothbrush segment it has around 33.8% share. In India, Colgate leads the toothpaste market with 54.6% share.
Deoras, who had joined Colgate in 2004 from
(Image: Indiatimes)
Advertisement
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Include 4 hrs of physical activity, 8 hrs sleep in routine for optimal health, suggests study
- 11 must-visit tourist places in Nainital in 2024
- Indegene's ₹1,842 crore IPO to open on May 6
- BSE shares tank nearly 19% after Sebi directive on regulatory fee
- Nainital bucket list: 9 experiences you can't miss in 2024
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market