Michael Jackson’s Music Video To Premiere Exclusively On Twitter

“A Place With No Name,” the next single from this year’s critically acclaimed, chart-topping Michael Jackson album XSCAPE [MJJ Music/Epic Records], will be making history by having a premier on Twitter at 7:30 am IST this Thursday, that is, August 14, 2014.

The short film will be tweeted through the handle @MichaelJackson, this allowing the Twitteratis to be able to view the video within a tweet. For MJ fans in NYC, “A Place With No Name” will be shown on the massive Sony screen in Times Square.

To increase the anticipation, a special preview of the video will be making its network television debut on the special MJ-themed episode of FOX’s reality show So You Think You Can Dance. The song would be choreographed by the Emmy award-winning Travis Payne, who worked as both back-up dancer and choreographer for Michael Jackson.