Saxo Bank is turning pro cyclists into stock traders

Trade like a pro (cyclist).

Saxo Bank, the Danish investment bank, has long sponsored a World Tour cycling team. This year, it shares lead sponsorship with the Tinkoff Credit Systems, a Russian bank.

Saxo has apparently challenged members of the elite Tinkoff-Saxo cycling team to a trading competition, competing to raise money for charity (as most traders do, surely).

The young Slovakian sprinter Peter Sagan asked for help on Twitter Wednesday.

Hey guys - New video update is out!- I'm trading stocks with @saxobank. Help me beat my teammates! #TradeLikeAPro https://t.co/3bfhoQ0z26

- Peter Sagan (@petosagan) April 1, 2015

And there's video showing who is doing best (it's the Danish rider, Chris Anker Sørensen):

Cyclists may not know a lot about finance. But they do know a thing or two about risk.