You can now use the Snapdeal app to book tickets and order food online
Advertisement
Advertisement
In a bid to attract more and more customers, While Cleartrip, Zomato and RedBus have got access to Snapdeal's huge user base, Snapdeal will be earning a commission for each booking for these companies made through its app.
This can prove to be financially beneficial for Snapdeal since booking air tickets is a large gross merchandise value (GMV) category and food ordering is category that sees high frequency.
"Horizontals are looking at monetising their user base with a focus on GMV and repeat use cases. As funding environment becomes tougher, growth in these metrics will stand out," a Snapdeal investor told ET on the condition of anonymity.
It was last year that Snapdeal CEO Kunal Bahl had said that they would surpass archrival Flipkart in terms of GMV by March 2016, declaring an open war in the Indian e-commerce space.
Advertisement
GMV refers to the overall sales by merchants on an e-commerce platform, without factoring discounts. Out of these, the e-tailer gets 5 to 20% as margin on an average.
It was only two months back that Snapdeal had tied up with real estate developers to launch real estate and financial services on its website, to boost the GMVs.
Talking of user experience, Snapdeal is heavily using technology to improvise in that area, like having IMPS refunds and product selfies.
Image source
Advertisement
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Foreign tourist arrivals in India will cross pre-pandemic level in 2024
- Upcoming smartphones launching in India in May 2024
- Markets rebound in early trade amid global rally, buying in ICICI Bank and Reliance
- Women in Leadership
- Rupee declines 5 paise to 83.43 against US dollar in early trade
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market