Tea lovers! Here is some refreshing news for you
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After bringing the coffee chain in India, Tata and Starbucks are going to introduce ‘Teavana ’ in the country soon.
Teavana was acquired by Starbucks two years back.
"We see a major, major business opportunity here...In 2016, we intend to bring our speciality tea brand Teavana here, which we acquired in the US two years ago," saidHoward Schultz , chairman and chief executive of Starbucks.
Schultz said Starbucks was also building significant presence in packaged goods segment globally.
“We have over 23,000 stores in 73 countries and many market requirements are different. Here our stores are incredibly different, and highly relevant to local culture,” said Schultz.
Starbucks operates here under a 50:50 joint venture with Tata Global Beverages and runs 75 outlets across seven cities under the label of Tata-Starbucks since October 2012.
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Teavana was acquired by Starbucks two years back.
"We see a major, major business opportunity here...In 2016, we intend to bring our speciality tea brand Teavana here, which we acquired in the US two years ago," said
Schultz said Starbucks was also building significant presence in packaged goods segment globally.
“We have over 23,000 stores in 73 countries and many market requirements are different. Here our stores are incredibly different, and highly relevant to local culture,” said Schultz.
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