Ted Ligety's Olympic Performance Appears To Have Crashed His Company's Website
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Ligety also won a gold medal in the 2006 Turin Olympics, the same year he started Shred, a ski-equipment company that specializes in helmets, goggles, and sunglasses.
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Ligety designs all the equipment and the name of the company was featured prominently on his goggles and helmet during his gold medal-winning run (see above).
There is probably no better promotion for a ski equipment company than to win gold in the Olympics.
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Here is a Google Cache view of the website.
Ligety's mom also helped promote the company.
Here is another shot of Ligety after one of his slalom runs.
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