TGI Fridays Is Capitalizing On The Food Truck Trend To Appeal To Millennials
@trishabruynell on TGI Fridays
The all-American restaurant chain is now trying to capitalize on the food truck craze, and has created a traveling TGI Fridays vehicle to appeal to millennial customers, according to The Washington Post.
The Summer of Fridays Road Tour is already halfway done, but there are still plenty of cities on the list that can taste-test their "handcrafted" (I'm starting to forget what that means) meals and beverages.
The truck is hitting up a total of 20 cities from late May to late July that include foodie hotspots like New York, Atlanta, and D.C.
And their menu includes the brand's slider hamburgers, Ahi Tuna crisps, potato skins, and Oreo ice cream sandwiches. They're also serving drinks like Red Bull strawberry lemonade and peach sangria.
@kimcooney on TGI Fridays
They even provide a how-to on Instagramming your meals.
And according to The Washington Post, this is just another step the restaurant is taking to revamp their image to appeal to the youngsters. Recently, they've been working on improving their food quality and redecorating their shops.
@amandaeatworld on TGI Fridays
Sounds about right.
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