The 'Rich Parents of Instagram' post photos of their private jets, Lamborghinis, and giant Champagne bottles
Now wealthy parents are looking to get their cut of the attention with their own social media account, the "Rich Parents of Instagram."
The account - which is dedicated to photos of glamorous holidays, sports cars, and Champagne bottles - recently relaunched in April after a hiatus, according to the owner, who started sharing the boastful photos in 2015.
"I am so fascinated by [the] rich kids of Instagram," the owner, who wishes to remain anonymous, told Business Insider over email.
After realising that rich parents were absent on social media, the account holder - who doesn't describe themselves as a "rich parent" - saw an opportunity to show off their wealth. "It was always about [rich] kids so I decided to create something different," the owner said.
Some photos on the account have been republished from wealthy users' Instagram and Snapchat accounts, while rich parents also submit their photos via email or Instagram.
Below, a selection of the most outrageous photos from the account:
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