The Stock Photo Company Shutterstock Is Launching Into Music
At launch, it will offer 65,000 songs from a partnership with the music company Rumblefish, but it will eventually open up to independent artists who can submit their songs and make money.
Wyatt Jenkins, head of product at Shutterstock, told Business Insider that the company is launching into the market after getting tons of requests from its video customers to have audio on the site as well.
"There were 28 billion online video ads online in 2013, up 117% from the year before," he says. "And all that video needs audio. An interesting piece of music goes a long way in telling a story."
Shutterstock is by no means the only company offering music licensing. However, Jenkins says that the team went to great lengths to offer a really rich, high-quality selection, beyond the single-synthesizer renditions of Beethoven that you might find on other sites.
"We want to have actual music, by real bands," he says.
People will be able to search by specific mood, like "spicy," "brutal," or "ethereal," or by tempo and genre.
Each song will cost $49, and Shutterstock plans to introduce a program that will allow users to buy packs of songs at discounted rates.
The genesis of the Shutterstock Music team is pretty interesting: Jenkins worked at a startup called Beatport back in 2007. The company sold to SFX Entertainment last year, and SFX decided to cut Beatport's engineering team, Jenkins' old co-workers. Shutterstock re-hired the team to work on its new Music business.
Here are some screenshots of what the new music site looks like:
When you check out Shutterstock Music's homepage, the site will offer a selection of curated music categories. You'll also be able to search by mood, genre, or tempo:
You can then listen to each song, before deciding whether you want to buy it:
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Upcoming smartphones launching in India in May 2024
- Markets rebound in early trade amid global rally, buying in ICICI Bank and Reliance
- Women in Leadership
- Rupee declines 5 paise to 83.43 against US dollar in early trade
- Election Commission issues notification for sixth phase of Lok Sabha polls
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market