The X1 crossover SUV is the perfect new entry-level BMW
Matthew DeBord/BI
The point of entry for the ultimate-driving-machine experience was the 3-Series, especially in four-door sedan trim. Versatile, quick, with razor-sharp handing and seating for two grown-ups in the back and room for luggage in the trunk.
BMW has been selling the 3-Series for so long that it's kind of stuck with the thing.
Its excellence is an albatross, as the market has soured on sedans and wants SUVs. What's BMW to do? The 3-Series wins every car-magazine comparison test and has for decades.
The automaker has tried to craft other points of entry, via the discontinued 1-Series and the 2-Series, but neither has a crossover to sell.
As buyers skip out on sedans, 3-Series sales have been getting clobbered. But it's not as if BMW can up and say "See ya!" to its most legendary vehicle, so something different is called for.
It's called the X1, and it's a subcompact crossover SUV, a bit smaller and cheaper than the very successful X3.
I borrowed one for a few days, a 2016 X1 xDrive28i priced at about $44,000 and nicely equipped. Here's what I thought:
- Having an regional accent can be bad for your interviews, especially an Indian one: study
- Dirty laundry? Major clothing companies like Zara and H&M under scrutiny for allegedly fuelling deforestation in Brazil
- 5 Best places to visit near Darjeeling
- Climate change could become main driver of biodiversity decline by mid-century: Study
- RBI initiates transition plan: Small finance banks to ascend to universal banking status
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market