There's something deeply wrong with Disney's new Emma Watson 'Beauty and the Beast' doll

Olivier Douliery-Pool/Getty Images

Emma Watson's reaction when she saw the doll, probably.

The INSIDER Summary

 Disney and Hasbro released a Belle "Beauty and the Beast" princess doll.
 It's supposed to look like Emma Watson.
It looks more like Justin Bieber.

Emma Watson will be starring as Belle in Disney's live-action "Beauty and the Beast" remake, out on March 17. As part of the marketing and merchandising campaign, the company released a series of new "Beauty and the Beast" toys.

One of their dolls for Belle is supposed to look like Emma Watson. But ... something's not quite right, as ozthegreatandpowerful noted on Flickr when he took a few pictures of the doll.

Here's a comparsion, just to freak you out:

Mike Coppola/Getty Images and Instagram

In Hasbro's quest to replicate Emma Watson's visage on a plastic surface, it looks like they got the proportions wrong. As many people are noting, the doll looks a lot more like Justin Bieber in a dress.

According to ozthegreatandpowerful, the dolls are sold at JC Penney, but they aren't listed on JC Penney's website at the time of this post.

This isn't the first time a doll version of Emma Watson's face has looked strange. For the Harry Potter movies, Mattel made a Hermione Granger doll in 2002 that doesn't quite capture her countenance either.

Amazon/Harry Potter

INSIDER has reached out to Hasbro for comment, but had not heard back at the time of this post.