These are the TV shows millennials love, according to a brand expert

Millennials are the coolest kids on the consumer block. Companies are trampling over each other in the race to figure out what they want. And that includes television networks.

In May, The CW announced that it was creating a digital channel called CW Good. It's meant to tap into the millennial generation's desire for content around social causes. CW Good will feature the causes its stars and fans support, as well as original series meant to inspire.

The CW, which targets a younger audience than the other broadcast networks, has long used its digital arm to experiment with content. But could it already be on the wrong track with CW Good?

"Anybody who's going to lean into [the social causes], saying it's good for you, are not going to win," Linda Ong, CEO and founder of cultural research and branding company TruthCo., told Business Insider.

Ong - who said CW is a TruthCo. client, though her company wasn't part of developing CW Good - argues that it's too early to judge how effective the digital platform will be with millennials.

"It will all depend on the execution," she told us.

Ong told Business Insider what TV shows millennials are most engaged with according to TruthCo.'s brand analysis: