This is what the average Walmart shopper looks like
Reuters
The company has more than 11,500 stores globally, including nearly 4,600 in the US, and raked in $486 billion in sales last year.
But who, exactly, shops there? And how do those shoppers differ from customers at stores like Target, Aldi, Kmart, and Kohl's?
To find out, we gathered data from Kantar Retail's ShopperScape, a proprietary monthly survey that polls thousands of consumers on their shopping habits.
According to the data, the average Walmart shopper is a white, 51-year-old female with an annual household income of $56,482.
Kantar Retail/ShopperScape
By comparison, Target's shoppers are five years younger, on average, and they make approximately $13,000 more annually per household.
Most of the shoppers at each of the five chains are white. Target and Kmart have the highest share of Hispanic shoppers (15%) and Kmart and Aldi have the highest percentage of African-American shoppers (14%).
Kantar Retail/ShopperScape
Kohl's attracts the highest-income shoppers out of all five retailers. The average household income of Kohl's shoppers is $69,442 annually, and nearly 30% of the chain's shoppers make more than $100,000, according to the data.
By comparison, just 18% of Walmart's shoppers earn $100,000 annually per household.
Kantar Retail/ShopperScape
On the other end of the income spectrum is Kmart, which attracts shoppers with an average household income of $55,006 - the lowest of the group.
When the demographics are broken down by generation, Target has the biggest share of millennial shoppers, while Aldi has the biggest share of shoppers from the Baby Boomer generation.
Aldi also claims the biggest share of seniors, who are qualified as people born before 1946.
Kantar Retail/ShopperScape
At all five chains, women far outweigh men as the primary shoppers.
But men are more likely to shop at Walmart and Kmart over any of the other chains.
Kantar Retail/ShopperScape
- US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
- 2 states where home prices are falling because there are too many houses and not enough buyers
- A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
- Foreign tourist arrivals in India will cross pre-pandemic level in 2024
- Upcoming smartphones launching in India in May 2024
- Markets rebound in early trade amid global rally, buying in ICICI Bank and Reliance
- Women in Leadership
- Rupee declines 5 paise to 83.43 against US dollar in early trade
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market