Tom Brady will be on the cover of the newest 'Madden' video game

When EA Sports' "Madden NFL 18" launches worldwide on Friday, August 25, it will arguably have the most recognizable face in football on its cover: Tom Brady.

Here is the cover; you can see the first trailer below:

EA Sports

Tom Brady's "Madden NFL 18" cover.

It is the second straight year in which a member of the New England Patriots will be on the cover, following Rob Gronkowski a year ago. While Gronk's season ended early with an injury, Brady does not seem worried about a "Madden curse."

"The 'Madden NFL 18' cover is a great honor for me," Brady said. "Especially since I have been playing the game since growing up next to EA headquarters in the Bay Area. I'm not one to believe in curses, so I'm ready to take the challenge head on like always."