Wait for three months and you will also have Myntra’s store either in Bengaluru or New Delhi
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In next three months, you will see Myntra’s first store as the online fashion retailer is executing its omni-channel strategy.
Myntra , which has kept a target of $1 billion in sales and profitability next year, has already come back to desktop and is also available as an app.
"We are exploring omni-channel. We should be able to create a physical store in the next three months. We plan to launch omni-channel with our private brands - Roadster, HRX and All About You," CEO Ananth Narayanan told ET.
Myntra’s is planning to open its first store either in Bengaluru or New Delhi and is expecting huge turnout in new segments, including home furnishing.
"In just three months, home furnishing is about 1 per cent of the revenue and it's growing at 50-60 per cent month-over-month. We are looking at getting about 5 per cent of our revenue from home furnishing," Narayanan told ET.
Myntra is working on re-launching a personal care business and expanding its sales of fine jewellery.
READ ALSO: Myntra all set to start selling furniture, jewellery and personal care products
"With fine jewellery, there is a question of security, expanding the number of pincodes we can service and ensuring that the gold jewellery being returned after 10 days is the same. These will need technology solutions," Narayanan said.
Myntra has also strategized selling perfumes, which are sample based. It is exploring attaching samples to packages it delivers.
"We had already moved to planning for profitability and reducing discounts. I would not want to talk about Vector and those issues because that is something that it is still being discussed at the board level," Narayanan said.
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"We are exploring omni-channel. We should be able to create a physical store in the next three months. We plan to launch omni-channel with our private brands - Roadster, HRX and All About You," CEO Ananth Narayanan told ET.
Myntra’s is planning to open its first store either in Bengaluru or New Delhi and is expecting huge turnout in new segments, including home furnishing.
"In just three months, home furnishing is about 1 per cent of the revenue and it's growing at 50-60 per cent month-over-month. We are looking at getting about 5 per cent of our revenue from home furnishing," Narayanan told ET.
Advertisement
READ ALSO: Myntra all set to start selling furniture, jewellery and personal care products
"With fine jewellery, there is a question of security, expanding the number of pincodes we can service and ensuring that the gold jewellery being returned after 10 days is the same. These will need technology solutions," Narayanan said.
Myntra has also strategized selling perfumes, which are sample based. It is exploring attaching samples to packages it delivers.
"We had already moved to planning for profitability and reducing discounts. I would not want to talk about Vector and those issues because that is something that it is still being discussed at the board level," Narayanan said.
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