Walmart is going high end with an invite-only personal shopping service - and it costs 6 times as much as Amazon Prime

Walmart

• Walmart is launching Jetblack, a personal-shopping service that's accessible through text message and costs $50 a month, or about $600 annually.
• Customers can send a text saying they need a specific product, and Jetblack's couriers will deliver the product as soon as the same day.
• It's currently available in New York City and will eventually roll out to other markets in the United States.
• Products will be delivered from Walmart, as well as from other retailers like Pottery Barn.

Walmart is rolling out a $50-per-month personal-shopping service for the ultra-wealthy.

The service, called Jetblack, gives customers access to personal shoppers through text message.

Customers can send a text saying they need a specific product, and Jetblack's couriers will deliver the product as soon as the same day.

Customers can also make a general request for a birthday gift, and Jetblack's personal shoppers will send recommendations for the customer to select from.

Walmart

In a press release, Walmart said the service targets "time-strapped urban parents" and described it as being "as easy as texting a close friend who knows your preferences."

"The service uses a combination of artificial intelligence practices and expertise from professional buyers across the home, health, parenting, fashion and wellness categories, as well as parents themselves," the company said.

Some products will be sourced from Walmart and Jet.com, while others will come from local shops or chains like Pottery Barn or Saks.

The service is first launching in New York and will later be expanded to other US markets.