13 TV shows that became massive because of social media
Twitter, Facebook, and Instagram have become what we're really talking about when we use the phrase "word of mouth."
And then there's the real-time nature of social media. If a show is working right, there's almost no way to avoid the blur of tweets reacting to what's happening. Chalk it up to FOMO (fear of missing out), but people want to be part of the action.
This live audience is what networks are craving most in the era of DVR, online, and other forms of delayed viewing. Having a strong social-media following can mean the difference between 100 episodes and 10 these days.
By taking into account research provided by Amobee Brand Intelligence, Nielsen's Twitter TV ratings, as well as regular TV ratings, Business Insider has chosen the shows that are both taking advantage of and reaping the most benefits from social media.
Here are 13 programs whose social-media game is winning: