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4 reasons Michael Kors isn't cool anymore

Mallory SchlossbergAug 10, 2016, 20:10 IST

Facebook/Michael Kors

Michael Kors has lost its luster.

The brand just reported earnings for the fourth quarter of fiscal 2017, with sales of stores open at least a year down 7.6%.

Despite an uncertain future, Michael Kors continues to open hundreds of stores around the world,

Not too long ago, women were happy to shell out hundreds of dollars for the brand's handbags and watches.

Here are a few reasons the brand has fallen on hard times.