All European nations combined can't beat India's TV audience
Advertisement
It was on 15th September 1959 that Indians got a pastime, luxurious and available only to a select few. Fifty seven years later, not only has TV entered almost every household in India, but watching television has become India’s favorite pastime. So much so that the entire continent of Europe combined can’t beat the number of people that watch TV in India.
Also read: The 10 best TV shows of 2016, ranked
A report byBARC India , the country's TV viewership monitoring agency, estimates the audience size and television penetration in India to be around 780 million, bigger than Europe’ entire population, which stands at 745 million.
Also read: Longest Running Television Shows In India
The latestBroadcast India Survey was the largest ever research about the Indian television habits, conducted between November 2015 and February 2016. It covered 300,000 homes in 590 districts across about 4,300 towns and villages.
"The TV universe in India is ever growing and changing and so is the profile and choice of a TV viewer. The last survey done was in 2013 and the last Census was in 2011. The consumer and viewer landscape is changing rapidly with electrification, prosperity, changing modes of signal and digitisation," says Partho Dasgupta, CEO at BARC India.
(Image source: YouthConnect)
Advertisement
Also read: The 10 best TV shows of 2016, ranked
A report by
Also read: Longest Running Television Shows In India
The latest
Advertisement
(Image source: YouthConnect)
Advertisement
- Thailand is now welcoming Indians with open arms, but are its drought-hit islands really prepared for a tourism influx?
- Thoughtful gift ideas to make Mother's Day extra special
- Muslims up, Hindus down: What’s the larger picture behind India’s religious population trends?
- Scooch over magic mushrooms, toad venom could be the next big psychedelic for depression and anxiety!
- TBO Tek IPO allotment – How to check allotment, GMP, listing date and more
- Nothing Phone (2a) blue edition launched
- JNK India IPO allotment date
- JioCinema New Plans
- Realme Narzo 70 Launched
- Apple Let Loose event
- Elon Musk Apology
- RIL cash flows
- Charlie Munger
- Feedbank IPO allotment
- Tata IPO allotment
- Most generous retirement plans
- Broadcom lays off
- Cibil Score vs Cibil Report
- Birla and Bajaj in top Richest
- Nestle Sept 2023 report
- India Equity Market