Anyone can borrow these clothes for free by commenting on Instagram
The new online campaign #ShareWear attempts to make a small dent in that waste. Anyone with an Instagram account can borrow fashion for free for a week, either from an Internet stranger's closet or from the official #ShareWear collection. You then pass the garment along to someone else to create an endless loop of fashion recycling.Keep scrolling to learn more about the project and how you could score a designer sweater or pair of kicks for a week.Advertisement
If you have a piece of clothing you're tired of, post a photo of it on Instagram and tag it with #ShareWear.
The first person to comment on a garment tagged #ShareWear on Instagram gets to borrow the item.Advertisement
After a week, they need post a photo of themselves in the item. The next person to comment on that photo claims the item, and so on.
The first items in the official #ShareWear collection are by major Swedish designer brands, including Filippa K, House of Dagmar, Nikolaj d'Etoiles, Uniforms for the Dedicated, Weekday, and Whyred.Advertisement
The campaign kicked off last week, and its Instagram account posted photos of items from the collection, like this floral jacket by Nikolaj d'Etoiles.
The account will periodically post more items, like these designer shoes, as the campaign continues.Advertisement
#ShareWear is an initiative by VisitSweden and the Swedish Institute, a Swedish tourism agency with offices in Stockholm, Paris, and Visby.
The campaign is part of the larger initiative Democreativity, an online database of fashion-related sustainability ideas. It's a Reddit-like forum where people can add and build upon ideas on the site.Advertisement
#ShareWear encourages us, in whatever small capacity, to think about how much we throw out.
If you're fast-thumbed enough to score a piece of clothing from the line, it's a way to still look on-trend while not contributing to global waste culture.Advertisement
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