Simply, Airtable takes the best aspects of spreadsheets and databases, and puts them together.
Airtable can store information in a spreadsheet that's visually appealing and easy-to-use, but it's also powerful enough to act as a database that businesses can use for customer-relationship management (CRM), task management, project planning, and tracking inventory.
WeWork uses Airtable to sort and filter customer feedback. Media publications Time, Money, and Fortune use it to manage their video and photo production schedules. But anyone can use Airtable for more simple things, like making shopping lists, or wedding planning, or apartment hunting.