Here’s why Indians are ditching vendors and buying vegetables online even if it’s costly
"We are trying to make it as easy as possible,"
If statistics of the online grocery company is to be believed, around 70% of Bigbasket's daily orders contain fruits and vegetables. This is a vast improvement over last year when fresh produce did not contribute much to an e-grocer's topline.
"When we started selling greens on our website, our primary challenge was assuring the user that despite not touching or feeling the vegetables, they should have confidence in buying from us," Albinder
"Starting November, we will introduce a quality score on all fruits and vegetables bought through us and our vendors will have to adhere to it," adds Dhindsa.
While convenience and quality are primarily responsible for this leap in vegetable sale of the online grocers, it is also noted that Indians are experimenting with food like never before. Now they have requirement of items that the street vendor can’t procure or are too over-priced. Like an avocado in any of the vegetable sellers cost not less than Rs 100 a piece,
“They are just not cooking Indian food at home anymore,"
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