How To Successfully Run An Office-Less Company
Yahoo CEO Marissa Mayer's memo to
Automattic Inc., the company behind WordPress, a platform that powers 15 percent of the Internet, has a 100 percent distributed workforce, and so far it's working out great. It's No. 55 on our list of the most valuable private tech companies.It doesn't have many of the accounting, regulatory, and management challenges that public companies have, making and all remote workforce more feasible than it is for many larger companies.
As for the argument that remote workers aren't as productive, the company manages to generate 140 million unique visits a month with just 146 employees.Making a fully-distributed workforce work takes a lot of care and work.
At Yahoo, working from home fell apart because the people who did it were essentially forgotten. That's not a commentary on the practice, but on management. At Automattic, every manager and every leader works remotely, so they're committed to making it work. They're never going to basically forget about an employee, like Yahoo managers apparently did.
Don't underestimate cultureScott Berkun, who spent a year working at Automattic as a team leader to explore how its distributed workforce works, highlights the importance of culture in an article at the Harvard Business Review.
Too often the idea of remote work is framed as an exception, that the company would rather you be in the office, but is granting you dispensation. At Automattic, it's all about treating people like adults. They believe that individual people can best determine how they work, and hire only those who are self-motivated and disciplined enough that they'll succeed in that environment.
Remote workers are less productive in heavily-centralized, rules-based, and committee-heavy cultures. They're more productive when they're given room and trusted. You have to build freedom and autonomy into a culture, or remote work doesn't work well.Use great technology
Get together for the big stuffDespite the fact that everyone works from home, the company gets together once a year to discuss the company's overall strategy, and simply to enjoy each other's company. While a global distributed workforce may be ideal for pushing on the number of code that the company does (they push code 60-80 times a day) things like broad strategy work better when everyone's together.
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