How To Write Emails That Important People Actually Respond To
Advertisement
Andreas Rentz/Getty Images
Advertisement
Fortunately, some of those Very Important People - like Ramit Sethi of I Will Teach You To Be Rich - are willing to share with us the secrets they've used to make their own high-powered connections.
In a recent post on his blog, Sethi shared some great strategies he himself has used to reach out to the likes of New York Times bestselling authors and entrepreneurial guru Tim Ferriss. His tips include great pointers like:
Complimentary Tech Event
Transform talent with learning that works
Capability development is critical for businesses who want to push the envelope of innovation.Discover how business leaders are strategizing around building talent capabilities and empowering employee transformation.Know More
- Be brief. VIPs are busy and do not want to read your tortured expository essay on your life history, food allergies, and the mole on your back.
- Focus on what's in it for THEM. Benefit-driven, focused on benefit to THEM ("putting the full IWT muscle behind it").
- Offer a clear CTA (call to action). You wouldn't believe how many people end their emails to me with "Yeah, so…wow, I wrote more than I thought" DELETE.
- Anticipate every objection and counter it before they can consciously voice it. Who's going to be in this? Oh, here are past people I worked with. I don't have any ideas. Oh, let's get on a call and I'll help you come up with some. Etc.
- Break the rules. I routinely break every rule in this list (but that depends on the recipient and the message).
To read the full post - and view a real-life example email you can follow - click here.
Get our best career advice delivered to your inbox. Sign up today!
Advertisement
Read more posts on Brazen Life »
Advertisement
- Tata Motors Q4 consolidated net profit jumps over 3-fold at ₹17,528.59 crore
- Gold, silver prices rebound on bullish global trend, strong domestic demand
- 27 emails, 10 banks accounts: Mystery of missing Taarak Mehta actor Sodhi deepens
- Sensex, Nifty rebound as Reliance, ITC gain
- IPL Decoded: Highest individual scores in IPL 2024 so far, from Stoinis to Kohli