Many of Amazon's private-label products look just like their name-brand counterparts - see them side by side

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  • Amazon has big ambitions for its private labels, launching hundreds of brands and thousands of products within them in recent months.
  • Some of its consumer-product brands, like Solimo and Mountain Falls, create products that look very similar to their name-brand counterparts.
  • This isn't uncommon: many drug stores and big general merchandise stores do the same.

Many of Amazon's private-label brands likely look pretty familiar to consumers.

Amazon has big ambitions for its private labels, launching hundreds of brands and thousands of products within them in recent months. Some of its consumer product-centric brands, like Solimo and Mountain Falls, create items that look very similar to their name-brand counterparts, which Amazon also sells.

In some instances, without looking twice, you could mistake Amazon's brand for the name brand.

Read more: Amazon owns more than 80 private-label brands - see the list

Amazon also plays into this. It often writes in small letters on the bottle: "compare to [name brand]," and on the product page, it writes: "If you like [name brand product], we invite you to try [Mountain Falls/Solimo product]."

This isn't uncommon. Many drug stores and big general merchandise stores do the same, offering a budget version of the name brand in a similar-looking bottle.

Amazon did not immediately return Business Insider's request for comment on the similarities.

Amazon's private labels are still in their infancy, and they may not have struck gold yet. A recent report by Marketplace Pulse found that most of Amazon's private-label sales have come from one brand: Amazon Basics.

See how similar a select group of Mountain Falls and Solimo products look to their name-brand counterparts:
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Baby lotion

Baby lotion

Johnson's: $7.31 for one 27-ounce bottle

Mountain Falls (Amazon private label): $3 for one 27-ounce bottle

Oil-free acne wash

Oil-free acne wash

Neutrogena: $20.01 for a pack of three nine-ounce bottles

Mountain Falls (Amazon private label): $14.98 for a pack of four six-ounce bottles

Body wash

Body wash

Dial: $15.96 for four 21-ounce bottles

Solimo (Amazon private label): $12.28 for four 21-ounce bottles

Sport sunscreen

Sport sunscreen

Banana Boat: $6.07 for one eight-ounce bottle

Mountain Falls (Amazon private label): $4 for one eight-ounce bottle (only through Prime Pantry)

Laundry detergent

Laundry detergent

Tide: $11.97 for one 100-ounce bottle

Mountain Falls (Amazon private label): $9 for one 100-ounce bottle (only through Prime Pantry)

Skin cleanser

Skin cleanser

Cetaphil: $9.52 for one 16-ounce bottle

Mountain Falls (Amazon private label): $2 for one 16-ounce bottle (only through Prime Pantry)

Moisturizing body wash

Moisturizing body wash

Aveeno: $19.08 for three 12-ounce bottles

Mountain Falls (Amazon private label): $15.73 for four 18-ounce bottles

Sugar-free energy drink

Sugar-free energy drink

Monster:$15.48 for 10 16-ounce cans (only through Prime Pantry)

Solimo (Amazon private label): $14.99 for 12 16-ounce cans (only through Prime Pantry)

Hand soap refill

Hand soap refill

Dial: $4.28 for one 32-ounce bottle

Solimo (Amazon private label): $3.99 for one 56-ounce bottle

Body wash

Body wash

Old Spice: $32.90 for six 18-ounce bottles

Mountain Falls (Amazon private label): $18.86 for six 18-ounce bottles

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