Walking up to the store, it's clear that the location is going to have a different feel to the traditional part pharmacy, part convenience store feel most CVS stores have. On the doors, it lays out what's inside with a big "Welcome to the HealthHUB" sign.
Inside, there's a familiar feel to the beauty products, snacks, and other supplies at the front of the store. An aisle leads toward the health services along the back and sides of the store.
Here's what the main meeting area for the health hub looks like. This location has a MinuteClinic, labeled over the top of the greeting area. CVS already has about 1,100 MinuteClinics across its stores.
The stores have a "care concierge," whose job is to guide individuals to different services, help them understand how their health insurance works, or help them use health and wellness devices and technology.
next slide will load in 15 secondsSkip AdSkip AdFor example, there are iPads at a station where customers can explore different health apps, or in this case, games.
There are also areas where customers can check in on their health. This Higi station can screen for blood pressure, pulse, weight, and BMI.
These are rooms for MinuteClinic appointments along the walls.
The MinuteClinics in the pilot stores will offer more services, including disease screenings and blood draws. They're usually staffed by nurse practitioners or physicians' assistants, and now provide basic checkups and care for minor illnesses and ailments. The hope with the health hub is to expand that into more chronic care, managing diseases like diabetes and sleep apnea.
Over at the pharmacy, not a ton looks different. Adjoining the pharmacy counter is a consultation room where pharmacists can administer flu shots and immunizations or provide wellness support for people with diabetes or those trying to quit smoking.
next slide will load in 15 secondsSkip AdSkip AdThe room is located to the left of the main health hub concierge desk, connecting the pharmacy area to the hub.
CVS Health intends to devote 20% of the new health hub stores to health services, including selling medical equipment like walkers.
According to the National Health Expenditures report, durable medical equipment made up about 2% — or $64.1 billion — of overall medical spending in the US. It's an area other pharmacies as well as Amazon are in.
The health hub also has wellness rooms, a larger space in the store where CVS employees can host fitness or nutrition classes or educate health insurance members about their benefits.
Here's what a nutrition consultation looks like inside the wellness rooms.
next slide will load in 15 secondsSkip AdSkip AdThe health hubs are key to CVS's strategy to keep patients healthier and out of the hospitals, now that CVS owns health insurer Aetna. It's a big bet that consumers will want to use retail pharmacies as their "new front door to health."