This Shopping Center's Commercial Jingle Is A Painful Reminder That Malls Are Doomed
Online shopping has made frequent trips to the mall a thing of the past, but one local shopping outlet refuses to be deterred.
East Hills Shopping Center in northwest Missouri created a commercial to showcase their mall. The jingle, which features possible mall employees singing over a beatboxer, encourages shoppers to stop by for haircuts and new pants.
You kind of just have to watch it yourself:
Business Insider's Hayley Peterson reported back in January that America's malls are dying out, saying:
Within 15 to 20 years,
"Middle-level stores in middle-level malls are going to be extinct because they don't make sense," said Davidowitz, chairman of Davidowitz & Associates, Inc., a retail consulting and investment banking firm. "That's why we haven't built a major enclosed mall since 2006."
The commercial for East Hills is making the rounds on Reddit and Twitter.
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