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A Detroit Company Is Making Luxury Watches In A Former Auto Factory

Mar 31, 2014, 20:51 IST

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While everyone knows Detroit's been through some tough times, there's optimism in the air for a Motor City comeback.

On the front lines of this comeback is Shinola - an American company that makes hand-crafted bicycles, watches and leather goods in a former auto factory.

"Detroit has amazing people. The raw talent here is incredible. The skilled talent here is amazing," Shinola president Jacques Panis tells us.

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Take a video tour of the Shinola factory and see for yourself.

Produced by Will Wei

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