A Swiss watchmaker just created a $26,900 timepiece that looks exactly like an Apple Watch

The Apple Watch may not have been the sales bonanza that Apple hoped it would be, but that doesn't mean it hasn't made a statement.

And now Swiss watchmaker H. Moser & Cie is making a statement of its own: a completely mechanical watch with a very familiar rectangular shape.

The watch, known as the Swiss Alps Zzzz and Brrr, sports a "contemporary design," according to the watchmaker, that is reminiscent of the design used for the Apple Watch.

It might be easy to dismiss this as just a gimmick, but Moser certainly has the watchmaking chops to back it up.

Inside, there's no gadgets or gizmos, just a HMC 324 fully mechanical movement. It's visible from the rear, where instead of a heart rate monitor there is a beautiful window into the movement (known in watch enthusiast circles as a "city").

Moser built this watch as a response to the "cold electronics of connected watches" and says it "presents the soul of mechanical watchmaking."

Moser is releasing two versions of the Swiss Alps watch: a glossy, completely black version (the Zzzz), and one with a "Funky Blue" dial (the Brrr). Each is limited to 20 units and retails for $26,900.

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