+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

An iconic shirt Frank Ocean wore in concert has sold thousands for an independent shop, but the idea for it was stolen

Aug 4, 2017, 01:13 IST

Advertisement
Green Box Shop

Frank Ocean gave a great performance at Panorama Music Festival last Friday, but the resulting discussion around his set has centered not so much on his music - or the fact that filmmaker Spike Jonze filmed the show - but on the instantly iconic T-shirt that Ocean wore during the performance.

"Why be racist, sexist, homophobic or transphobic when you could just be quiet?" Ocean's plain-white shirt read, in capitalized black lettering. 

As The New York Times reports, the shirt was produced by Green Box Shop, an independent online shop founded in 2016 by 18-year-old Kayla Robinson.

Over the weekend following Ocean's performance, the shirt became a viral hit on Twitter, and Robinson's site flooded with 5,500 overall purchases - a massive boon compared to her typical two-day sales of 100 orders.

The Times story goes on to detail, however, that the text of the shirt originated from the following August 2015 tweet, written by 18-year-old Brandon Male:

Advertisement

Male said he contacted Green Box Shop about the shirt earlier this year, and they initially disregarded him. After the shirt blew up following Ocean's performance, Robinson reportedly sent Male $100 via Venmo - less than 1% of the revenue gained from the $18.99 shirts in two days.

"It was an impulsive decision," Robinson told the Times. "I hadn't looked at the number of sales, and I wasn't thinking about it portionwise. It does look like I was just throwing money at him to keep him quiet."

Male could have filed a cease-and-desist against Green Box for using his tweet without his permission. Instead, the two parties have since agreed to avoid the nebulous waters of internet copyright protection by sitting down to negotiate a proportional profit for both sides.  

NOW WATCH: People miss the real reason OJ Simpson got acquitted, says his former lawyer Alan Dershowitz

Please enable Javascript to watch this video
Next Article