BaubleBar's New In-Store App Solved A Huge Problem With Personalized Jewelry
BaubleBar is known for its personalized monogram necklaces, bracelets, and rings.
But the retailer thought that customers would be more likely to buy the jewelry if they could see what it looked like. Some fonts might not look good with corresponding letters, and BaubleBar wondered if it was possible that possible that sales could improve if customers could better visualize the product.
Stumped, the affordable jewelry start-up turned to development firm Gin Lane.
"As businesses move to online, we increasingly see these logistical challenges," Gin Lane founder Emmett Shine told us. "We wanted to find a way to visualize the monograms in a way that customers would be easy for customers to use."
The team at Gin Lane created a user-friendly instant visualizer that can be used on iPads in BaubleBar's NYC retail location.
Customers start by providing their name and initials:
Then, they can see how any name or color would look with the letters they provided:
They can even spin the necklace around:
And see how it would look from different colors and angles:
The tool created a fun, interactive element for customers to engage with in stores.
Gin Lane's visualizer also solved a huge problem for BaubleBar. When consumers could see what their product would look like, they were much more comfortable in buying the items.