Buffalo Wild Wings says the majority of the customers don't order real wings
Last July, 51.5% of Buffalo Wild Wings customers purchased boneless wings instead of traditional bone-in wings on National Chicken Wing Day, July 29.
Boneless wings have been on the rise for quite a while.
In 2012, boneless chicken wings made made up 81% of all growth in chicken wing sales. Total, boneless wings accounted for around 14% of total wing sales for the year.
By January of 2015, the boneless versus bone-in battle was pretty evenly split. According to a Super Bowl survey by the National Chicken Council, 54% of wing eaters prefer traditional, bone-in wings, compared to 46% who picked the boneless option.
Whether you're a fan of boneless or traditional wings, there's a chance to get a deal this Friday. To celebrate National Chicken Wing Day 2016 on July 29, Buffalo Wild Wings is selling half-priced wings, both traditional and boneless, at its 1,150 restaurants in the US and Canada.