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Ashima Gulati is a lawyer turned policy consultant with over 7 years of experience in India's public policy arena. Starting off with a B.A.LL.B. (Hons.) from the National Law Institute University in Bhopal, Ashima kicked off her career as a securities and capital markets lawyer in Mumbai. Craving a deeper understanding of India's socio-economic landscape, she made a switch to the development and policy sector. Since her stint in Mumbai, Ashima's had quite the journey, including a two-year fellowship where she taught 70 students from a low-income community and co-founding a non-profit to improve healthcare access for marginalised communities. More recently, while Ashima was working as an independent consultant, collaborating with government, non-profit, and private organisations to build climate resilience and adaptation strategies for these groups, she went on something of a spree and applied to 10 master’s programs that combined general policy insights with climate change and sustainable development. But here’s the kicker: she got into ALL of them and bagged over USD 200,000 in scholarships! The impressive list of colleges and universities she got accepted into include Oxford, Columbia, Cornell, University of Chicago's Harris School of Public Policy, The Fletcher School at Tufts University and Geneva Graduate Institute, to name a few. As Ashima prepares to leave for Oxford, where she will pursue Master of Public Policy, we got in touch with her to ask her how she managed to achieve this monumental feat. While she works towards her ever-evolving passion for public policy and sustainable development, other aspirants can probably take a page or two out of her book! Ashima attributes her success in applying to international universities to the a few unique aspects. Here are five such major factors that helped her application stand out from the crowd in her own words: Demonstrate the uniqueness of candidature through evidence “I believe it is of utmost importance to be able to substantiate the claims that one makes in their applications with respect to their profile, work experiences, leadership qualities, and most importantly, the impact that one has created in the society. Since my college days, I have maintained a detailed record of all initiatives and opportunities I have engaged in, documenting my involvement thoroughly. For my master’s applications, I included such documentation through publications, data evidence, and other relevant sources. Additionally, I encouraged my recommenders to provide evidence supporting the qualities they intended to highlight in their letters. This approach fosters transparency and credibility in the application, avoiding the use of superlatives and ensuring grounded presentation of one’s profile.” Showcase alignment with the specific program and the university “It is essential to thoroughly research and understand the focus and advantages of the specific program before drafting application essays. This ensures that you can effectively align your profile and professional experiences with the program and the university. The application should clearly demonstrate how the program’s unique features will enhance your knowledge, skills, and career goals. In my view, the applications should be highly tailored to the specific program and university to which one is applying to.” Be honest with one’s limitations and gaps in current knowledge and skill set “In my view, there has to be a demonstrated need for upskilling and applying to the program. One should be able to discuss the obstacles and hindrances one has experienced in their current profile, and a genuine need to upskill to overcome such challenges. Additionally, the application should also discuss how the program/university will help the applicant in addressing such challenges, and in helping one grow in their professional journey.” Connect with alumni and articulate well-considered future goals “Applicants should clearly outline their professional goals, both short-term and long-term, within their applications. It is important to demonstrate that you have engaged with alumni to gain insights into the opportunities provided by the program and the university. Additionally, the application should detail how the program and the university will support you in achieving these advanced goals. This approach reflects thorough research and preparation, showcasing the uniqueness of the program and university as your commitment to leveraging these opportunities effectively.” Discuss your contribution to the growth of the program/university “Many applicants overlook this aspect in their applications. It is crucial to articulate how you will contribute to the program and university both as a current student and as an alumnus. This demonstrates a strong commitment to the institution. You should describe how you plan to leverage your skills and knowledge in specific areas, such as conferences or journals, to contribute meaningfully to the institution. This reflects your genuine interest and dedication to the institute, and a mutual relationship that you wish to nurture with the institute.” While the pointers Ashima shares are undoubtedly helpful, she stresses on how its the candidate profile that matters most. You can check out her profile <a href="https://www.linkedin.com/in/ashima-gulati/?originalSubdomain=in" data-type="tilCustomLink">here</a>. Furthermore, as dedicated as Ashima is towards her cause and her education at the Blavatnik School of Government, University of Oxford, she acknowledges that letting go of the financial stability that her career in law afforded her was not an easy choice to make. However, these acceptances served as affirmations that traditional notions of what a career must look like are evolving, she asserted. She now knows that taking risks in one’s career can be rewarding if done right! Going forward, Ashima is committed to using her education to advance her career in the public policy sector with the goal of contributing to the well-being and uplifting of marginalised communities, mostly by addressing the intersections of education, healthcare and climate change. And we wish her all the very best! <div type="Article" hostid="261" msid="112316410" title="I moved from the US to Germany for college. Tuition is mostly free, but I miss the American school spirit." mstype="2" mssubtype="0"></div> <meta content="cms.next" name="cmsei" />

This Amritsar resident got into Oxford, Columbia, Cornell, and 10 major international programs with over Rs. 1.6 crore in scholarships! She shares 5 tips for fellow applicants

How many of us wonder after an interview about what would happen next? Would they hire you or not? Did you say all the right things, all the good things that they wanted to hear? Are you capable enough to be hired? A thousand thoughts run around in circles of our little brain. But, if I say that you can change the dynamics of your interview room from being interviewer-focused to being interviewee-focused? That’s true! Human Psychology plays an important role in how a person interprets something. What if I empower you to rule your interviewer’s psychology to your favour? Find out HOW!!! The Impression: They say the first impression is the last impression. A study has proven that when you meet a stranger, your impression is imprinted on his/her brain within 5 minutes of the meeting. People are generally very nervous when they appear for an interview. Who would not be? Your growth depends on whether you crack it or not! You keep thinking about all the good words that you can say about your future organisation to make that first impression impactful. Maybe you can flatter the interviewer by showering a few words of appreciation. You are ready to make promises and prove your worth. Be Persuasive: Hang on for a second and think about what you can do to persuade your interviewer into focusing on your strengths and your positives? Rather than telling them about your strong areas, why not let them do all the talking? Persuade them into focusing on your positive side! You need to ask ONE simple question before being bombarded with a series of them! “Before we begin, can you answer a question for me? Why did you invite me to interview today? What was it about my resume that attracted you to my candidacy?” Shift The Paradigm: Human brain is the most complex yet fascinating system. What you just asked would now channel their brain to focus on your positive aspects, your strengths. You shifted their focus on the good in you, the candidate that they want to hire. Putting it in simple words, you’ve reverse-wired their brains into taking your side of the table. You see! You can’t ask them to hire you, but you certainly can make them want to hire you! You have now laid the foundation to land into your dream job! <meta content="cms.next" name="cmsei" />

Get your dream job with this simple Question

India’s space agency Indian Space Research Organisation (ISRO) has been featured among the top five workplaces in India, according to Indeed. German software multinational SAP is the top tech workplace in India on the list, followed by Adobe, VMware, and Microsoft. E-commerce companies — Myntra, PayTM and Flipkart — and IT service providers Tata Consultancy Services (TCS) and Mphasis have also been featured on the list. India’s space agency Indian Space Research Organisation (ISRO) has been featured among the top five workplaces in India — crawling five spots from 10th position last year. This is according to the online job search platform Indeed. German software multinational SAP is the top tech workplace in India on the list, followed by Adobe, VMware, and Microsoft. “We have created a non-hierarchical, diverse and inclusive culture which speeds up our innovation and helps our customers to run at their best,” Sindhu Gangadharan, Senior Vice President and Head of SAP Labs India said after the recognition. While MNCs continue to dominate the top 10 list, e-commerce companies — Myntra, PayTM and Flipkart — and IT service providers Tata Consultancy Services (TCS) and Mphasis have also been featured on the list. “It is important for companies to work towards building an inclusive workplace and creating a culture of ownership and loyalty among their employees in order to increase overall productivity. Companies that go beyond strategic workplace programmes to create a conducive work environment have been seen to have a positive impact on the employee’s perception of the organization,” Sashi Kumar, Managing Director, Indeed India said. Based on the user ratings and reviews, here are the top 10 workplaces in India. 1. SAP Headquartered in Germany, the software multinational is an enterprise software maker that enables companies to optimize their business operations. The SAP ERP software (Enterprise Resource Planning) offers business functionalities across sectors. 2. Adobe American multinational Adobe is a software company that is dedicated to developing multimedia, creative toolkits and software products. Recently, the company also started providing digital marketing software. 3. VMware VMware is a public entity listed in the New York Stock Exchange (NYSE). It deals with cloud computing services and tools. The company is into the development of virtual technologies that allows companies to manage their IT resources. 4. Microsoft Microsoft Corporation is an American software giant that deals with end-to-end software deliverables. From development, manufacturing and licensing to selling and support, the company provides assistance with computer software. 5. ISRO India’s space agency Indian Space Research Organisation (ISRO) is the only government run organisation on the list. It conducts space research and planetary movements and recently launched Chandrayaan 2 into the earth’s orbit. 6. Cisco Cisco Systems is an American multinational that develops and provides high-technology services and products. It manufactures hardware equipment and software products. It recently unveiled a platform — Silicon One — to provide infrastructure network that can support 5G networks. 7. Myntra India’s homegrown fashion e-commerce platform Myntra started 12 years ago to sell lifestyle products including apparels, jewellery and footwear. In 2014, it was acquired by Flipkart. 8. PayTm The ecommerce arm of One97 Communications, Paytm offers digital payment solutions. From recharges to digital gold, the company provides digital transactions to buy anything online. 9. IBM Expanded in over 170 countries, International Business Machines Corporation (IBM) is a software innovation company. It’s product IBM Watson also deals in technologies like machine learning, big data and others. 10. Flipkart Founded in 2007, Flipkart is an online shopping platform that offers lifestyle products, utilities, home decor and others. It was founded by Sachin Bansal and Binny Bansal in 2007 and was later acquired by Walmart. <meta content="cms.next" name="cmsei" />

ISRO becomes the fifth best place to work in India - after it jumps five spots

<ul><li>With companies adopting automation across processes, there has been a significant rise in the demand for DevOps Engineers (site reliability). </li><li>According to the latest report by LinkedIn on the ‘Emerging jobs 2020,’ site reliability engineer is among the top 10 in-demand jobs for 2020. </li><li>Their annual remuneration can go as high as ₹30 lacs for those with an experience of five years. </li><li>Telecom, marketing, advertising, and Information Technology and Services are the top industries hiring site reliability engineers.</li></ul>With companies adopting automation across processes, there has been a significant rise in the demand for DevOps Engineers (site reliability). <a href="https://www.businessinsider.in/careers/news/here-are-the-latest-job-openings-from-twitter-linkedin-amex-and-others-for-devops-engineers/articleshow/72733533.cms">According to</a> the latest report by LinkedIn on the ‘Emerging jobs 2020,’ site reliability engineer is among the top 10 in-demand jobs for 2020. Candidates too are keen on this role due to the competitive salaries that it offers. DevOps engineers are one of the highest paid techies across the US, UK and India — followed by data engineers and data scientists. Their annual remuneration can go as high as ₹30 lakhs for those with an experience of upto five years. “India is showing dramatic growth in web and mobile technologies like React.js and React Native, but less so in data science related technologies like R and Matplotlib,” Prashanth Chandrasekar, CEO of Stack Overflow <a href="https://timesofindia.indiatimes.com/business/india-business/devops-offers-highest-tech-pay-study/articleshow/72499417.cms">told</a> the Times of India. A site reliability engineer helps create reliable software systems by resolving infrastructural and operational challenges in the software. Telecom, marketing and advertising, and Information Technology &amp; Services are the top industries hiring site reliability engineers. Here are all the programmes, languages and other skills that they need. Amazon Web Services SRE’s should be well versed with this very popular cloud service. This cloud platform provides a variety of services including infrastructure technologies, databases and internet of things (IoT). This virtual set of resources lets the user move the existing application over cloud, more efficiently. It also includes the data storage fundamentals to use databases efficiently in the software architecture. Linux Servers Linux is an open source operating system that helps to create and maintain web services, databases, network and system administration. A DevOps engineer is expected to be aware of shell scripting, working on databases like MySQL and Oracle. Knowledge of Linux servers will enable the site reliability engineer to setup and configure nameservers. Programming languages Programming skills are key to software engineering and development. Coding languages such as Python, Java, Ruby and Perl are the most in-demand languages for DevOps Engineers, as per the latest job postings on professional networking platform LinkedIn. Machine Learning and data mining This includes extracting, manipulating and analysing the data to infer trends and insights. It is a tool or a procedure to understand data patterns. Some of the top data mining tools are RapidMiner, R and Apache Spark. Cloud Technologies — Jenkins, Kubernetes These are open source automation tools. Jenkins and Kubernetes are open source server-based systems used to automate software development process. Kubernetes was originally designed by Google, and is maintained by the Cloud Native Computing Foundation. See also: <a href="https://www.businessinsider.in/careers/news/learn-these-6-technical-skills-for-a-career-in-software-development-and-its-more-than-just-programming-languages/articleshow/71916321.cms">Learn these 6 technical skills for a career in software development — and its more than just programming languages</a> <a href="https://www.businessinsider.in/careers/news/ai-blockchain-digital-maketing-and-other-top-emerging-jobs-in-india-according-to-linkedin/articleshow/72446654.cms">These are the top 15 emerging jobs in India, according to LinkedIn</a> <a href="https://www.businessinsider.in/careers/article/learn-these-4-skills-to-become-a-top-notch-digital-marketing-expert/articleshow/71714306.cms">Learn these 4 skills to become a top notch digital marketing expert</a> <meta content="cms.next" name="cmsei" />

DevOps jobs: Learn these skills to become a Site Reliability Engineer and earn as much as ₹30 lacs per annum

<ul><li>Corporate communications and media engagement are essential in shaping a company’s brand. </li><li>The US Bureau of Labour and Statistics has pegged the growth rate of employment across media and corporate communications at 6% during 2016-2026. </li><li>Learn these skills to land a job in corporate communications division. </li></ul>Effective communication forms the core of any business. Corporate communications and media engagement are essential in shaping a company’s brand. From the organisation’s perspective, corporate communication is labelled as a medium of interaction between businesses, organisations and clients. The US Bureau of Labour and Statistics has pegged the growth rate of employment across media and corporate communications at 6% during 2016-2026 period. The salaries in the given domain varies with the level of expertise and experience. “Corporate communications is a field with no set rules. There is immense scope for innovative ideas, strategies and thinking out-of-the-box as long as all this is aligned with the communication objectives and business environment. The communications specialist needs to be a good planner to chart out the strategy and path to achieve the objectives of corporate communications,” Ullhas B Kulkarni, head-corporate communications, Kohinoor Group <a href="https://content.timesjobs.com/5-top-skills-for-corporate-communications-specialist/articleshow/57923493.cms">told</a> a job search platform. Learn these skills to land a job in corporate communications division. Media and public relations Corporate communications and building a brand involves a thorough understanding of the media and its members. A communications specialist is expected to bridge an organisation’s needs with that of media and reportage. This includes strategic thinking to approach media and clients effectively and setting up conferences, media events and others. Writing and editing As media interactions play a key role in the job, writing and editing skills will make the job easy. Within the communications division, the job will require writing press releases, proposing interactions, creating social media posts and blogs, newsletters, and product launches. Writing skills will help to communicate better across audience. Research and analysis Corporate communication strategy largely affects the marketing strategy of an organisation. In order to generate marketing materials including promotional banners, it is important to implement research skills and analysis to form a strategy and evaluate the organisation’s resources. Inferring historic data and sources, and analysing them can lead to more compelling stories. This is where analysis plays a key role. Presentation and public-speaking Presentation skills have become crucial to organisations. This is not specific to the communications department, but across roles and levels. According to a corporate recruiter survey of 2017, presentation is one of the top five skills that companies look for. Clear and crisp presentation of an idea with the team and external audience will require public speaking and effective presentation. Social media and technical advancements Emerging technologies have changed the way to communicate with clients and businesses largely. Infact, as per the Internal Association of Business Administration, AI assistants, virtual reality and, blockchain and ML are the top trends affecting corporate communications. Also, social media is a great tool to catch and respond to emerging industry trends. A communications specialist needs to know which platform will work the best for use in a certain situation — utilising it to its maximum potential. Crisis communication Crisis communications comes into play when a company faces an unpredicted situation, for instance revenues and losses. A communications specialist will have to organise interactions to establish a positive impact. This may also include government interventions, politicians and media. <meta content="cms.next" name="cmsei" />

Have a flair for writing? Brush up on these skills to land a job in corporate communications

<ul><li>In the growing era of digital photography, millenials are willing to spend thousands on wedding shoots and portfolios. </li><li>Every week, Business Insider collates some interesting books to read, giving an outlook on career and professional growth, setbacks and opportunities for its readers. </li><li>This week we bring books that can bring art and business to professional photographers.</li></ul>In the growing era of digital photography, millenials are willing to spend thousands of bucks on wedding shoots and portfolios. Every week, Business Insider collates interesting books to read, giving an outlook on career and professional growth, setbacks and opportunities. This week we bring books that can share the art and science of photography for aspiring. From beginners to professionals, here a few of the books that can shape your career in photography. Adobe Photoshop CC Book by Andrew Faulkner and Conrad Chavez For professionals, Adobe Photoshop is a tool to worship. This book from Adobe Press is a guide to navigate through the creative and complicated photoshop software. It includes project-based lessons and techniques to refine digital images — corrections, distortions, light balancing and others. The book also talks about features like Frame tool, Paint Symmetry, updated Undo. Our World Now 4 by Reuters The book features over 350 photographs from various global reporting events that took place in 2010. This includes images across political events, natural disasters, festivities and entertainment. The book also gives a deep dive in the concepts with its photo essays from around the world. Understanding Exposure by Bryan Peterson Understanding Exposure has over 100 graphic illustrations that can help to understand the concept of exposure. The book takes through the different parameters for light exposures, blurring effect, night photography and shooting angles. It also explains the fundamentals of light, shutter speed and contrast in images. National Geographic Image Collection This book by National Geographic is a great resource of graphics and photography. From wildlife to adventure science and historic photographs, the book features images from the 19th century to the current times. It contains images along with technical description and its evolution. The book has four sections based on themes — Wilderness, Exploration, and Adventure; Wildlife; Peoples, Cultures, and Lifestyles; Science and Climate Change. Creative Black and White: Digital Photography Tips and Techniques by Harold Davis Black and white photography is an important yet tricky aspect of digital photography. Creative Black and White is a book by renowned photographer Harold Davis who talks of the poses, and explains the contrast, light and other basic rules of black-and-white photography The book also brings the tools on monochrome in Lightroom, Photoshop, and related plugins. The Moment It Clicks: Photography Secrets from One of the World's Top Shooters by Joe McNally The book by digital photographer Joe McNally brings out the insights and photography secrets behind the most elegant images. The book teaches about location lighting, portrait shots and techniques. The book inspires and challenges to understand the art of great photos and creating a moment. The Hot Shoe Diaries by Joe McNally The Hot Shoe Diaries focuses on lighting solutions to a perfect picture and frame. The author talks about how he makes his pictures with small flashes. See also: <a href="https://www.businessinsider.in/careers/article/read-these-5-books-to-introspect-and-improve-on-your-career-according-to-career-coaches/articleshow/71846126.cms">Read these 5 books to introspect and improve on your career, according to career coaches</a> <a href="https://www.businessinsider.in/careers/article/here-are-the-five-books-to-read-for-entrepreneurs-and-startup-investors/articleshow/72180750.cms">Here are the five books to read for entrepreneurs and startup investors</a> <a href="https://www.businessinsider.in/thelife/article/the-five-books-youll-want-to-read-if-youre-stressed-at-work/articleshow/71966926.cms">The five books you’ll want to read if you’re stressed at work</a> <meta content="cms.next" name="cmsei" />

Read these books to understand what goes behind that perfect photograph

<ul><li>For aspiring startup entrepreneurs, it is important to gauge the pitfalls for the survivability of the idea. </li><li>Every week, Business Insider collates some interesting books to read, giving an outlook on career and professional growth, setbacks and opportunities for the readers.</li></ul>Aspiring startup entrepreneurs should be able to convert an idea to turn into a successful enterprise. Learning from other’s experiences can come to the aid of young enthusiasts. Every week, Business Insider collates interesting books to read, giving an outlook on career and professional growth, setbacks and opportunities. This week we bring books that can shape the career of startup entrepreneurs. Here a few of those books. Founders at work by Jessica Livingston Founders at Work: Stories of Startups' Early Days showcases interviews of technology company founder. The book tells the story of how famous startup founders convinced investors to fund their ideas. The book also includes stories of people who recovered from losses. It has interviews of front runners of companies like Apple, Flickr, Hotmail amongst others. Never too late to startup by Rob Kornblum Never too late to startup is written by a venture capitalist Rob Kornblum, dedicated to entrepreneurs. The book talks of the experiences of mid-life founders. It focuses on questions such as discovering new ideas, marketing products, getting funding and investing in a side business. The 7 habits of highly effective people The book focuses on growth of people — from personal to professional aspects. It has been a part of several corporate meetings and forums. The book talks about integrity, service and dignity. How Successful People Think: Change Your Thinking, Change Your Life by John C. Maxwell The book seeds the idea of thinking differently. The author John C. Maxwell talks about the 11 ways to mould thinking in a way that can help lead a better and happier life. It focuses on building life-skills. The 4-Hour Workweek by Timothy Ferriss The book teaches about building alternate income sources, thereby allowing you to follow your own passion. Author Ferriss tells why ‘always on’ businesses are not the most productive. According to him, in order to become a better version of oneself, they should surround themselves with people that push them in the right direction. Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works Written by a business expert, Melinda F Emerson, the book is a guide on how to launch a new business in a year. It is an instruction manual for budding entrepreneurs to develop a marketing plan, following budget plans, and implementing new strategies. <meta content="cms.next" name="cmsei" />

Here are the five books to read for entrepreneurs and startup investors

<ul><li>Companies across sectors are expanding their investment banking teams. These include job roles like analyst, corporate actions, client management and financial analytics. </li><li>Financial certifications can help scale up salaries by 15%. </li><li>Accounting and financials form is the core of Investment bankers across industries. </li></ul>In order to keep up with growing digital technologies, more companies across sectors are expanding their investment banking teams. These include analysts, and other roles in client management and financial analytics. Investment banking jobs are popular among finance and accounting professionals, and known for handsome paypackets. Financial certifications to boost them further by 15%. While banks offer training programmes to hired analysts and investment bankers, there are several finance certifications and online courses that can boost i-banking careers. Learn these skills to enhance your career in investment banking. Accounting fundamentals Accounting and financials are core to investment banking. This includes preparing balance sheets, income statements and maintaining cash flows. For this, it is important to study how investments are recorded. Online courses in accounting incorporate case studies and tools that allow learners to prepare financial statements and factsheets. M&amp;A transactions (Merger &amp; Acquisitions) Corporate finance is a key aspect of investment banking. Corporate finance involves an in-depth knowledge of equity research and concepts, financial planning and analysis (FP&amp;A) and treasury -- among others. This includes underwriting of equity shares. Finance Skills Financial analytics is one of the key job roles in the sector. Consultancies, audit firms, insurance companies, and investment groups hire financial analysts to study data and process it according to business needs. This includes financial modelling — M&amp;A transactions, buyout transactions, trade financing, commercial lending and billing. Analytics Investment bankers document the detailed analysis of businesses and their investment options. This can be achieved by analytical expertise like quantitative analysis, statistics and data processing. Soft skills Soft skills form the basis of any career. Investment bankers are expected to negotiate with clients, convince them for the company’s business plans — which requires communication and presentation skills. Other soft skills include management and leadership ability to assess capabilities across teams. See also: <a href="https://www.businessinsider.in/careers/article/learn-these-4-skills-to-become-a-top-notch-digital-marketing-expert/articleshow/71714306.cms">Learn these 4 skills to become a top notch digital marketing expert</a> <a href="https://www.businessinsider.in/careers/news/learn-these-6-technical-skills-for-a-career-in-software-development-and-its-more-than-just-programming-languages/articleshow/71916321.cms">Learn these 6 technical skills for a career in software development — and its more than just programming languages</a> <a href="https://www.businessinsider.in/thelife/news/microsoft-office-has-four-day-weeks-can-indian-companies-replicate/articleshow/72007379.cms">Microsoft’s four-day work week idea will be good for Indians⁠— but there is a lot to be fixed before that</a> <meta content="cms.next" name="cmsei" />

Data analytics  and other skills which can boost investment banking careers

India has millions of job seekers entering the workforce every year, and building a career requires persistence and thinking smartly. Every week, Business Insider collates some interesting books to read, giving an outlook on career and professional growth, setbacks and opportunities for the readers. This week we bring interesting books for career enthusiasts. Here a few of those books. Think and Grow Rich by Napoleon Hills Written by Napoleon Hill, Think and Grow Rich is a timeless 1937 novel focussing on the financial aspects of life and people with a capitalist mindset. The book features business people of the 1900 — Andrew Carnegie, Henry Ford — on how they fared their career and the key to becoming rich. <div type="image" title="grow rich flickr" tempid="49582" msid="71846244" hostid="261"></div>

 Connect The Dots by Rashmi Bansal Mahima Mehra, Kalyan Varma — Connect the Dots narrates the story of 20 entrepreneurs striving for a business growth — without an MBA. The story showcases how these entrepreneurs moved by the passion to succeed and prove themselves. <div type="image" title="IMG_5270" tempid="49592" msid="71846245" hostid="261"></div>

 Weird in a World That's Not: a Career Guide for Misfits, F*ckups and Failures by Jennifer Romolini A career guide for the times you feel monotonous and stuck professionally. Weird in a World That's Not advices youngsters to learn to communicate their ambition. It is the story of a woman who is a college dropout, broke and divorced, but ends up running one of the world’s biggest websites. <div type="image" title="IMG_5268" msid="71846288" hostid="261"></div>

 Stillness Is The Key by Ryan Holiday The third book of the Ryan’s trilogy, Stillness Is The Key talks about the importance of inner peace, discussing the ability to be focussed, steady and calm. It urges for a productive career with ‘stillness.’ <div type="image" title="IMG_4950" msid="71846289" hostid="261"></div>

 SAVVY! The Young Woman's Guide to Career Success As the name goes, the book, which features two professionals from Silicon Valley, talks about young women getting career savvy. It discusses the professional disappointments and advice. The book is dedicated to career oriented women in their 20s. <div type="image" title="IMG_5269" msid="71846290" hostid="261"></div>

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Read these 5 books to introspect and improve on your career, according to career coaches

<ul><li>Millennials are using online training courses as a tool to build digital skills — turning towards Digital Marketing and related areas such as advertising, brand campaigning and social media marketing. </li><li>For employers, digital marketing, artificial intelligence and design thinking are the most sought after skills, according to a recent survey by online learning platform Great Learning. </li><li>The future will demand professionals to re-skill themselves every 3-4 years so as to evolve in a competitive working environment, according to Zairus Master, CEO, Shine Learning.</li></ul>With the advancement in digital technologies, millennials are using online training courses as a tool to build digital skills — turning towards Digital Marketing and related areas such as advertising, brand campaigning and social media marketing. The demand for digital marketers is also growing in the industry. According to Burning Glass Technologies, a job market analysis company, digital marketing is an essential skill for four out of 10 marketing jobs. In fact, six of the top 25 jobs listed by Glassdoor in terms of work-life balance were related to digital marketing. For employers, digital marketing, artificial intelligence and design thinking are the most sought after skills, according to a recent survey by online learning platform Great Learning. Freshers aside, the flexibility to learn different skills via digital platforms attracted experienced professionals as well. According to Zairus Master, CEO, Shine Learning, the future will demand professionals to re-skill themselves every 3-4 years so as to evolve in a competitive working environment. While you can learn the basic skills with free courses, core skills such as PPC (Pay Per Click) specialist, Search Engine Optimisation (SEO) specialist, and social media marketing specialist can be learnt through online trainings imparting core skills. Here are the most in-demand skills and platforms to learn them. Paid Search Analysis (Pay Per Click) Based on the keywords that are put in, the top results you see on a search engine are primarily paid ads. That brings in the need for a Paid Search Analyst — who sets up these paid ads to fetch traffic within a defined budget. Online platforms like Simplilearn, Coursera and Internshala offer training courses in specialised fields including paid search, social media and search engine optimisation. SEO With over 3.5 billion searches everyday, businesses in the online space want to perform and rank higher on search engines. An SEO analyst ensures the use of the most relevant keywords and phrases that will potentially show up on Google. They are responsible for building strategies to rank content higher on the search engines. Social Media Marketing Social media emerged as one of the most important tools for advertising. The social media professionals engage with the user base across platforms to curate and deliver relevant content. They also analyse the potential market for a brand. Online social media courses teach ways to draw in online traffic, execution strategies and analysing data for social media campaigns. Data Analysis Data analysis includes extensive research to understand a set target audience. It includes data collation and analysis for business purposes. This includes studying online transactions and search queries using various tools and collating relevant multiple data points to draw conclusions and predict future action. This can help companies create marketing strategies, and aid growth. <meta content="cms.next" name="cmsei" />

Learn these 4 skills to become a top notch digital marketing expert

<ul><li>More people are adopting freelance work to engage in diverse fields, thanks to the freedom to choose, flexibility of work hours. </li><li>Managing finances is one of the major pain points in a freelancer’s career. </li><li>Accounting software and mobile applications help organise payments and track expenses. </li></ul>From software developers to content writers and even graphic designers--the number of freelancers are ballooning as gig economy grows. As freelancers enjoy flexible work hours, freedom of choice--they also have to deal with erratic cash flow. Most of the domains of freelance work comes with project deadlines and hence the payday can be extended. Since freelancers have to deal with multiple income sources, they have to be ready for all kinds of people — those who pay quickly and those who extend it to the end of the year. They could either be paid the very next day of submitting the work or a month after execution. Given that, the ability of a freelancer to make ends meet depends on their ability to manage finances. Since they also juggle between multiple projects, organising heap of invoices is also a tedious and time-consuming task. Here are five things that can help manage the finances. Go digital Accounting softwares are a lot of help. For instance, Free Agent — which is a cloud-based online software — helps to collate the taxes and payment invoices at one place. In fact, mobile apps like ePayments, Invoice Maker — are a great way of organising payments and track expenses. Keep business account separate Having a separate business account saves the hustle of micro-managing your personal expenses against your business payments and transactions. It helps to plan the budget well — from expenses to tax filing. This way, it is easy to track the expense on freelance work and the cash flow. Set deadlines Following up with the client is a daunting task. Having a clarity on submission and due dates eases it. For longer projects, it is also good to set breakthroughs and even charge an upfront fee, to ensure timely payments. Save for taxes The drawback of working as a freelancer is saving up for taxes. As a freelancer, set a portion of your income aside monthly, for tax obligations. Credit cards to the rescue Use credit cards for payment of bills and other work-related expenditure. So, it doesn’t haunt you when clients delay payments. <meta content="cms.next" name="cmsei" />

Here’s how freelancers can manage their finances to combat erratic inflow of cash

<ul><li>Hiring managers spend merely six seconds on each resume. </li><li>According to resume experts, HR professionals don’t read resumes that are without a cover letter. </li><li>From the recruiter’s perspective, the key details a resume should have are the applicant’s work experience, achievements, education and skills. </li><li>According to Indeed, the resume should be built with font size between 10 and 12 points. </li></ul>A resume is the first round of an interview process, and most applicants are unfortunately rejected at this stage. Hence, crafting a good resume and cover letter is the first essential step to land a job. From a recruiter’s perspective, it should include the applicant’s work experience, achievements, education and skills. What are the ‘Keywords’ According to the employment search platform Indeed, a well-crafted resume should include the very keywords that are a part of the job’s description. For instance, if you are applying for the job posting of a coder or programmer, take the words or or coding languages listed in the description and add them to your skills — if relevant. While providing information, ensure that your text is crisp and on-point. According to researchers, hiring managers spend merely six seconds on each resume. So, one should mention the skills right away at the top of the CV instead of beating around the bush. While you list your skills, keep the ones most relevant to the job higher. The resume can have statistics. For instance, if it is a target-based job, the resume can include numbers on what and how much you accomplished at your last job. Cover letter Though the resume is a way to know the applicant, a cover letter is supplements it with a brief on skills and experience. According to resume experts, HR professionals don’t read resumes that are without a covering letter. A cover letter should briefly explain your current job role, skills and metrics to let the employer know how you fit in perfectly. Active language The resume should be written concisely in an active voice. “During my time in the company, I handled various team projects and coordinated well with the team members.” It can be more effectively presented like “Led various team-based projects and effectively coordinated group tasks.” No fancy fonts The resume should not have too many fancy fonts. It should be clear and easy to read to make it look professional. According to Indeed, the resume should be built with font size between 10 and 12 points. See also: <a href="https://www.businessinsider.in/soft-skills-can-save-your-job-from-the-machines-but-young-professionals-are-severely-short-of-it/articleshow/70243130.cms">Soft skills can save your job from the machines but young professionals are severely short of it</a> <a href="https://www.businessinsider.in/office-politics-and-automation-are-employees-biggest-fears-shows-hbr-ascend-survey/articleshow/70244713.cms">Office politics and changing job roles are hurting employees the most, says a survey</a> <a href="https://www.businessinsider.in/always-on-work-culture-is-affecting-mental-health-of-indians/articleshow/69522649.cms">‘Always On’ work culture is affecting mental health of Indians</a> <meta content="cms.next" name="cmsei" />

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