While it takes a great deal of work to become a successful content creator on platforms like Instagram, affiliate marketing is one way entrepreneurs can earn passive income.
Affiliate marketing involves a creator posting a link or a code that directs people to another brand's website — if a customer purchases something from that company, the entrepreneur can get money.
Bethany Everett-Ratcliffe, 35, a fashion and beauty influencer, took on content creation full time at the start of the pandemic. Now she directs her nearly 62,000 followers on Instagram to both designer and budget-friendly brands like Revolve, Madewell, Charlotte Tilbury, and Petal & Pup. Last year she earned $35,000 in affiliate links and brand deals, which Insider verified with documentation.
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