+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Chanel Just Created The Fanciest Grocery Store Of All Time

Mar 5, 2014, 20:21 IST

Chanel's runway show yesterday was one of the most creative the fashion industry as ever seen.

Advertisement

For the presentation at Paris Fashion Week, the brand created an intricate grocery store. Every single item was Chanel.

After the show, attendees looted the store for items like Chanel mineral water and sodas.

Some models even toted around carts.

Stephane Mahe/Reuters

Advertisement

Every single item in the store was branded Chanel.

Stephane Mahe/Reuters

The luxury brand is one of the world's most expensive-handbags cost upward of $5,000.

Stephane Mahe/Reuters

Some models even stopped to ponder the aisles.

Advertisement

Stephane Mahe/Reuters

Singer Rihanna attended the show and checked out the grocery items.

Stephane Mahe/Reuters

These bottles were artfully arranged by color.

Stephane Mahe/Reuters

Advertisement

A close-up of Chanel's mineral water.

Stephane Mahe/Reuters

Here's Chanel mastermind Karl Lagerfeld with his muse, model Cara Delevingne.

Stephane Mahe/Reuters

Next Article