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Apple TV+ stumbled at launch, but has since released shows to word-of-mouth buzz and critical acclaim

  • When Apple TV+ debuted in November 2019, its flagship launch shows like "See" and "The Morning Show" were received poorly by critics.
  • But Apple's streaming component gained buzz for its second wave of original shows, thanks to word-of-mouth hits like "Ted Lasso" and "Defending Jacob."
  • Some launch shows like "For All Mankind" and "Dickinson" also released their second seasons this year to critical acclaim, with both receiving 100% Rotten Tomatoes critic scores in their sophomore installments.
  • The Apple streaming service still doesn't have anywhere near the quantity of content that others like Netflix have, but its small collection of recent critical favorites may give it a chance to reel in potential subscribers when the extended free trial ends in July.
  • Insider ranked every Apple original scripted series (we excluded docuseries) by their Rotten Tomatoes critic scores, and broke ties with audience scores.
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