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Clubbers in China are going to 'cloud raves' on TikTok because coronavirus quarantines mean they can't party for real - here's what they're like
Clubbers in China are going to 'cloud raves' on TikTok because coronavirus quarantines mean they can't party for real - here's what they're like
Sophia Ankel,Sophia AnkelFeb 24, 2020, 18:37 IST
Millions of Chinese people staying home during the coronavirus outbreak are tuning into "cloud raves" on streaming platforms like Douyin, China's version of TikTok.
Nightclubs in China are livestreaming DJ sets, while clubbers at home can tune in, comment, and dance to the music.
These online events have been incredibly popular, with many clubs earning thousands of dollars from the streams.
Videos and pictures show what cloud raves looks like.
As millions of Chinese people are stuck at home during the coronavirus outbreak, nightclubs across the country are keeping them entertained by holding "cloud raves" online.
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Clubbers have been tuning into video platforms like Douyin, China's version of TikTok, and participating in them virtually.
As China quarantines millions of people — meaning ravers can no longer go out to party — nightclubs are livestreaming DJ sets on Douyin, China's version of TikTok.
The poster on the left, posted by Shanghai club TAXX on Douyin on February 22, shows its DJ lineup for that night.
The poster on the right shows an earlier post by TAXX expressing support for the country's fight against the coronavirus outbreak. It says at the bottom: "Come on China! Come on Wuhan! Come on Shanghai!"
Some DJs and clubs have been livestreaming on Kuaishou, another popular Chinese video platform, Vice reported.
Here's how it works: DJs video their performance either from a music venue, or their studios and homes, then livestream it on Douyin.
While some DJs have been performing live, others are prerecording their gigs and broadcasting them on Douyin's livestream later on, according to Vice.
DJs play their sets to an empty room, which are then live-streamed onto different platforms pic.twitter.com/UX3SA7wojo
People who are quarantined or staying indoors can tune into any music event they want. Some ravers have even posted videos of themselves dancing at home to the music.
These cloud raves have been extremely successful, with millions of viewers tuning into some of these livestreams.
According to Vice, almost 2.3 million people tuned into Beijing club SIR TEEN's cloud rave on February 10, with more than 100,000 viewers joining within the first 30 minutes.
Thousands of people who are stuck at home during the coronavirus are using live-streaming apps to go "cloud clubbing" #coronaviruspic.twitter.com/90WxAIlG81
They can also be incredibly lucrative for the clubs. In a livestream that gained 71,000 views, Shanghai club TAXX earned $104,000 in tips from online viewers paying through the app.
Other Chinese companies like Alibaba are now joining the trend by organizing "no-meeting concerts," where singers and bands can livestream their practice sessions.
