Here's how advertisers have responded to Hannity's coverage of the Roy Moore allegations
- Some advertisers are removing their ads from Fox News host Sean Hannity's program in responding to his coverage of the Roy Moore's sexual misconduct allegations.
- The list of advertisers includes names like Keurig, Cadillac, AARP and Nature's Bounty, among others.
Fox News host Sean Hannity is facing heat after several brands pulled their ads from his show.
A wave of advertisers announced they would pull spots from "Hannity" following the host's interview of Alabama GOP Senate candidate Roy Moore on Friday, which was largely dedicated to allegations that he engaged in sexual misconduct with a 14-year-old and dated teenagers when he was in his 30s.
Some media observers have noted that Hannity asked about the allegations directly. But critics said he went too easy on Moore, whom he supported in the Alabama primary, saying he appeared to agree to a characterization that some of the conduct was "consensual."
Coffeemaker company Keurig, Realtor.com, ELOQUII, 23andMe, Nature's Bounty, and E-Trade all announced over the weekend that they had no plans to advertise on the Fox News show. It came as left-wing media watchdog Media Matters urged critics to pressure sponsors to pull their ads.
More recently, brands including Mercedes Benz have jumped on the bandwagon, even as others including MyPillow remain unfazed.
Advertisers distancing themselves from politically or otherwise sensitive issues is nothing new. A number of big-name advertisers were conspicuously absent from Megyn Kelly's NBC show when she aired her interview with right-wing provocateur and conspiracy-monger Alex Jones back in June.
Similarly, back in April, BMW, Mitsubishi, Hyundai and Lexus were some of the brands that pulled their ads from Bill O'Reilly's show The O'Reilly Factor, following a wave of sexual harassment allegations were made against him.
Already one of the highest-rated personalities in cable news, Hannity has seen his ratings jump since Fox News moved him to a different time slot last month.
He has also weathered previous boycott calls by Media Matters, partially by rallying his viewers and supporters, who started a #BoycottKeurig campaign over the weekend and shared videos of themselves destroying the coffee machines.
On Monday, Realtor.com deleted an initial tweet about pulling the ads, and Keurig's CEO apologized for "taking sides" in the debate over Moore.
"The action is key because that is what will have a financial effect on Hannity's show, not the messaging that companies use," said Angelo Carusone, the president of Media Matters, noting that he was "surprised" that Realtor.com gave a statement at all, considering the company was owned by Rupert Murdoch.
Business Insider has reached out to several other advertisers who have run ads on Hannity's show over the past few months, asking them for their stances and whether they plan to advertise with him in the future.