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I visited a store for the most controversial shoe brand in retail - and now I know why shares are crashing

Marina NazarioOct 25, 2015, 17:45 IST

Skechers Facebook

Skechers is one of the most controversial companies in retail right now.

The brand's sales have been soaring, and it recently surpassed Adidas to become the second-largest footwear company behind Nike.

But investors are concerned whether the growth is sustainable. Shares crashed as much as 30% this week after the company reported disappointing earnings.

We visited a Skechers store in Manhattan to see the company's strategy in person.