Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

I visited Whole Foods on the day it was acquired by Amazon - and it's clear it'll never be the same

Kate TaylorAug 29, 2017, 00:49 IST

Kate Taylor

Amazon now officially owns Whole Foods - and the grocery chain is already transforming.

On Monday, Amazon's $13.7 billion acquisition of Whole Foods formally went through.

It was immediately clear that this wasn't a gradual transfer of power and slow evolution. Instead, overnight, Whole Foods slashed prices. The price of grass-fed ground beef dropped to $6.99 a pound from $10.99, bananas went from 79 cents to just 49 cents.

Amazon and Whole Foods announced plans to cut prices last Thursday, but didn't get into the nitty gritty of how the experience of shopping at the grocery chain would change.

So, on Monday, Business Insider visited a Whole Foods in Brooklyn, New York to see exactly how Amazon's acquisition was immediately impacting the grocery chain.