I was pleasantly surprised with my experience shopping at Microsoft's new mega store in New York

When you think of 5th Avenue shopping in New York, Microsoft probably isn't the first brand that comes to mind.

But the company recently opened a huge flagship store in the middle of one of the priciest shopping districts in the country.

I went to the new Microsoft Store on 5th Avenue in New York Wednesday, and the experience was nearly nearly identical to what it's like shopping at the Apple Store. There are no lines. Most products except for accessories are held in a store room. And the entire floor is dedicated to product demos.

Overall, it was a great experience. And if you like Windows devices, you'll probably like visiting the Microsoft Store better than Best Buy or other third-party retailer.

Here's what it was like when I visited.