+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeNewslettersNextShare

I tried the polarizing McDonald's McRib sandwich and thought it didn't deserve the hype from the chain and its devoted fans

McDonald's has finally brought back its polarizing McRib sandwich.

For a limited time starting December 2, McDonald's customers nationwide can get their hands on the McRib, a sandwich comprised of a seasoned boneless pork fillet dipped in barbecue sauce, topped with onions and pickles, and served on a toasted bun.

The McRib was first released in 1981. However, after four years, it was removed from the chain's menu. It returned in 1989, and again in 2012. However, just as quickly as it came back, the menu item disappeared yet again, only to come back temporarily in select cities over the years.

During the coronavirus pandemic, brands from Burger King to KFC appear to be leaning into nostalgia marketing in an attempt to lure customers who want something familiar and comforting.

For many McDonald's customers, the barbecue sauce-covered McRib sandwich provides just that. According to a previous report by Business Insider, legions of McRib fans have been begging the fast-food chain to bring the menu item back nationally for years, but with little success. Now, those fans' requests have finally been answered.

Here's what it was like to try the McDonald's McRib for the very first time, plus my verdict on whether it lived up to the hype.

Advertisement