StyleSnap is a new feature on Amazon that uses AI to help you shop any photo from social media — here's how it works

Remi RosmarinSep 10, 2020, 02:52 IST

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StyleSnap is a new feature built into the Amazon app, made to change the way you shop.Amazon

Have you ever seen an outfit on Instagram that you loved and wanted to recreate yourself, but didn't know where to start? StyleSnap is a new feature on Amazon made to help shoppers with this exact problem.
StyleSnap uses AI to help you find looks you love. All you have to do is upload a photo onto the app and StyleSnap will analyze it to give you similar styles to shop.

Social media is one of my favorite places to find fashion inspiration. Yet, it's all too often I find an outfit I love and simply cannot figure out how to recreate it myself, no matter how hard I try searching for the exact same pieces. If you've ever encountered this same problem, Amazon has a solution.

StyleSnap is an AI-powered feature built into the Amazon app, and it's here to help you find looks you love quickly and easily. All you have to do is take a photograph or screenshot of an outfit, upload it onto the Amazon app, and you'll be presented with items that look just like the ones in the picture. Sometimes, they're even the exact same. It's truly that easy.

My experience

I tried the new StyleSnap feature to see how it fared, and it probably took all of one minute. The results were speedy and the user experience was intuitive, even as a first-time user. I was surprised at just how quickly the app was able to analyze the photograph and provide similar items.

Still, there are limitations. All of the suggested items are ones you can purchase on Amazon. While Amazon has a pretty robust fashion catalog these days, there are many clothing brands that it doesn't stock, which definitely limits the similar styles the app to provide.

A step-by-step guide to how StyleSnap works:

Click the camera icon in the upper right-hand corner of the Amazon app.

Remi Rosmarin/Business Insider/Amazon

Once you find and click the camera icon, select the "StyleSnap" option on the left. This will lead you to the StyleSnap landing page.

Once you're on the StyleSnap landing page, you can upload a photo or screenshot from the camera roll on your phone.

Amazon

Choose whether you'd like to upload your own photo or shop looks that are already on the app.

If you don't have a photo to upload, you can peruse a selection of looks that have already been uploaded by Amazon fashion influencers.

Amazon

There are lots of looks already uploaded onto the app. Many of these have the exact products already linked up, as well as a variety of similar options.

To test out StyleSnap, I found a picture of a look I loved from fashion influencer Janette Ok on Instagram.

Janette Ok/Instagram

I love Janette Ok, known on Instagram as @inmyseams, for her amazing styling tips, fashion hacks, and fun outfits. I screenshotted this look of hers to see if StyleSnap could help me find any similar items to recreate it myself.

After I uploaded the photo, StyleSnap quickly started analyzing the image to find similar styles.

Janette Ok/Amazon

This part felt high-tech, was fun to watch, and went by really quickly.

Once it's done analyzing, you're presented with results of similar styles to those in the photo.

Janette Ok/Amazon

The circles on the outfit are conveniently placed among the different items. When you click the circle, you'll be shown similar styles to that exact piece. I was a bit disappointed that the hat and sunglasses didn't yield any results though.

Some of the similar styles were on point, while others were a stretch.

Amazon

The first few results were very similar to the shirt in the photo, while others like the graphic white T-shirt with a cat were a bit far off. I don't think the far-off items are necessarily a bad thing though. As long as there are similar style options being provided, having some that are a bit different gives shoppers the opportunity to recreate a look with pieces that may be more their style than the exact ones in the photo.

If you like any of the options, you can click right through, add to cart, and buy them on the spot.

Amazon

This Milly bodysuit was one of the similar styles offered. While it wasn't exactly the same as the one in the photo, I really liked the style and was able to add it to my cart instantly. If you don't love any of the styles, or just don't really want to buy anything, StyleSnap saves all of your uploaded photos so you can always go back if you change your mind.

Overall, the process was fun, fast, and a cool new way to shop.

The whole process, from uploading the photograph to getting to check out, took just a few minutes and most of those were spent perusing the selection.

Ultimately, I thought StyleSnap was a really cool and fun way to shop. If you browse for clothing on Amazon often, this is a really easy feature to include in your usual shopping trip. Even if you don't love buying clothing on the site, this tool is helpful for finding inspiration and recreating looks on your own. It could even lead you closer to similar styles you love on other fashion sites too.

Check out Amazon StyleSnap here.

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StyleSnap is a new feature on Amazon that uses AI to help you shop any photo from social media — here's how it works

Click the camera icon in the upper right-hand corner of the Amazon app.

Once you're on the StyleSnap landing page, you can upload a photo or screenshot from the camera roll on your phone.

If you don't have a photo to upload, you can peruse a selection of looks that have already been uploaded by Amazon fashion influencers.

To test out StyleSnap, I found a picture of a look I loved from fashion influencer Janette Ok on Instagram.

After I uploaded the photo, StyleSnap quickly started analyzing the image to find similar styles.

Once it's done analyzing, you're presented with results of similar styles to those in the photo.

Some of the similar styles were on point, while others were a stretch.

If you like any of the options, you can click right through, add to cart, and buy them on the spot.

Overall, the process was fun, fast, and a cool new way to shop.

Check out Amazon StyleSnap here.